/// 1. The 99%, or, everything that comes after the idea /// 2. The endurance of marathon work schedules, financial hardship, doubts, sleepless nights, and naysayers to transform an idea from vision into reality.
Pulling from his collected notes and sketches from over three decades, renowned graphic designer Michael Bierut shares five simple secrets for doing great creative work.
“Genius is 1% inspiration and 99% perspiration”— Thomas Edison
At 99%, Behance's think tank, we focus on what happens after inspiration—researching the forces that truly push ideas forward. Our profiles of proven idea makers, action-oriented tips, best-practices sessions, and annual conference are all designed to help you transform ideas from vision to reality.