/// 1. The act of working in concert with others to push ideas forward /// 2. A collective approach that promotes accountability and cross-pollination, two critical forces in generating meaningful productive creative output.
Obama's successful 2008 campaign
marked the first time that branding and design played a pivotal role in a presidential
bid. Design Director Scott Thomas talks about how it unfolded behind the
scenes.
“Genius is 1% inspiration and 99% perspiration”— Thomas Edison
At 99%, Behance's think tank, we focus on what happens after inspiration—researching the forces that truly push ideas forward. Our profiles of proven idea makers, action-oriented tips, best-practices sessions, and annual conference are all designed to help you transform ideas from vision to reality.