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Why? Because sometimes it’s best to launch a product before it’s perfect. I call this acting without conviction. You may be uncertain – and some things may remain unfinished – but you’ve got to push it out. The reasons are both practical and psychological.
Sometimes it’s best to launch a product before it’s perfect.
On a practical level, you can only get feedback and real user data when the product is released. Google makes major changes to their products while they are in beta – and these changes are made based on rock-solid analytics. Also, if there are fundamental flaws in your assumptions about your product, you will realize them more quickly if it’s live. Rather than spending many months (and lots of money) on the finer details, getting early feedback can lead to priceless realizations.
On a psychological level, a team thinks differently once the first version of a product is up and running. Rather than working for a hypothetical group of customers, everything you do affects real people. Your team will become more expedient and start to think of the project in smaller chunks rather than as an insurmountable giant.
Even Apple, a company that is known for perfection and control, releases products with known shortfalls in exchange for market data and an early impact in the marketplace. Inside chatter that I’ve heard suggests that the critical “copy/cut/paste” functionality, noticeably absent from the early iPhones, simply wasn’t good enough yet at the time of launch. Rather than hold the iPhone back, Apple released the product anyway. And when they figured out the right solution, they upgraded the functionality many months later.
Especially for those perfectionists among us, it is important to weigh the benefits and costs of extending development. Oftentimes, the bounty of information and insight garnered from launching (or “going public”) is greater than the cost of early adopters finding a few bugs — and bringing them to your attention!
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