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RSS Creativity: Routines, Systems, Spontaneity

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by Mark McGuinness
Most stories about creativity are stories about the 1%. We hear about the moment of inspiration – Archimedes leaping from his bath, Coleridge hallucinating “Kubla Khan” in an opium reverie. We don't hear so much about the years of perspiration – Archimedes plugging away at failed experiments, Coleridge learning his craft by writing notebooks full of dull poetry.Most of us don't like to think about the labor involved in creativity. It takes away the glamour and the magic. But real creators know different. They know that creative work isn't particularly glamorous. It requires discipline, routine, and a nitpicky attention to detail. But they also know that none of that takes away the magic.

We often talk about “the creative process,” but it's really several interlocking processes. The magic happens at the point where they intersect.

Here are three core processes you need to coordinate in your work as a creative professional:

1. ROUTINES
Many creative people lead apparently boring working lives, sticking to the same routine every day. They do this because they understand instinctively what neuroscience has now confirmed – routine is a key that unlocks creative inspiration.

Circadian rhythms of arousal and mental alertness mean that certain times of day are especially conducive to focused creative work. The effect is magnified when familiar objects, surroundings, and other stimuli (coffee, background music) become associative triggers for creative states of mind.

Here's how it works for Stephen King:

“There are certain things I do if I sit down to write. I have a glass of water or a cup of tea. There’s a certain time I sit down, from 8:00 to 8:30, somewhere within that half hour every morning. I have my vitamin pill and my music, sit in the same seat, and the papers are all arranged in the same places. The cumulative purpose of doing these things the same way every day seems to be a way of saying to the mind, you’re going to be dreaming soon.”  - via Daily Routines

Takeaway: Notice what time(s) of day you are most alert and creative. Dedicate that time to focused creative work. Use the same tools, in the same surroundings, even the same background music, so that they become triggers for your “creative zone.”

2. SYSTEMS
A rock-solid productivity system performs a dual function for your creativity: (1) It ensures that all ideas and action steps are captured, so that nothing slips through the cracks, in your own work and within your team, and (2) When you are confident that everything important has been captured, you are free to focus fully on the task in hand.

Systems are different from routines, since they are not dependent on circumstances. Major events can play havoc with your routine. When this happens, a good system acts as a safety net.

I discovered this over the summer, when I became a father and my daily routine went out the window for a couple of months. But having a decent productivity system in place meant that nothing important was forgotten and it all got done (eventually!).

Takeaway: Take a few moments to review how you spend your time. Study productivity systems and experiment to see what works for you. (Behance’s Action Method is one of the many tools available to streamline your workflow.)

3. SPONTANEITY
Real creativity involves spontaneity and surprise, whether a simple “Aha!” moment or the lightning bolt of inspiration. Paradoxically, the harder you work at routines and systems, the more likely you are to experience that bolt from the blue.

Archimedes wouldn't have had his bathtub revelation if he hadn't been working hard on problems of volume and density. Coleridge's notebooks show that much of the groundwork for “Kubla Khan” had been done in the months leading up to his famous opium trip.

But nose-to-the-grindstone productivity won't get you very far unless you take a break, relax in the bath, have a beer with friends, browse the internet or a bookshop, or go for a walk and “wander lonely as a cloud,” as Coleridge's friend Wordsworth put it. (Probably best to draw the line at opium though.) One of the best things about being a creative professional is that all of this stuff technically counts as work!

Takeaway: Take breaks from the usual routine. Be open to new people, places, and experiences. Welcome the thoughts that appear from nowhere. Have a notebook or phone handy to capture them.
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How Does It Work for You?
What role do routines and systems play in your creative work? How do you leave room for spontaneity?

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Mark McGuinness delivers practical advice about creativity and productivity at Lateral Action. For bite-sized inspiration follow Mark on Twitter.

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  • Really important part of creativity is hard work. Wonderful article. Thanks.
    JC /// 2/17/2010 7:36 am
  • I am afraid I let spontaneity play far to much a role in my creativeness than routine or systems. I write when I feel like it and I knitt when I want. It has left me short of work to submitt and lots of unfinished projects. To begin a routine is my goal. It poses a problem when every 3 to 4 months my routine changes some, and this has been happening for the last 5 to 6 years since I went back to college and have both children in school now. Spontaneity is convenient, but becoming unrealistic where productivity is concerned. Also, my creative efforts are not projects I necessarily want to be working on, or have initiated, but are assignments. I love learning though, and can't see myself very far away from academia, it is now my goal to remain in some capacity within the walls of a university. (That sounded morbid, in a Stephen King kind of way.) So, onward to routine and maintaining a system that works to get myself in that place of productive creativity!
    Christine /// 1/7/2010 12:50 am
  • I like your focus on systems. I get frustrated with those that think having well functioning systems impedes creativity. As you mention, by removing the worry and time consumed by "fire-fighting" you free yourself to take time and energy to focus on innovation. You create the ability for time to be devoted to long term success. I agree having some time that is available to be used as you see fit is a good way to design a system for innovation. I have posted on this idea http://management.curiouscatblog.net/2008/02/18/innovation-strategy/
    John Hunter /// 1/3/2010 3:07 pm
  • Thanks everyone, glad the piece struck a chord for you.

    It's interesting to hear that you can all relate to this way of working - a mixture of discipline and relaxation - as being true to your own experience as creative professionals. And yet, as some of you have pointed out, it's not always easy to convince the boss that "all of this counts as work".

    Nathanael Boehm summed it up nicely: "so you can get the evil glare when you chose to take your time with a problem ... even though an hour break and then an hour's work will be more productive than bashing your head against a problem for six hours straight."
    Mark McGuinness /// 1/2/2010 9:02 am
  • Mark, thank you so much for sharing this post and your thoughts on the creative process. I have been working on building a business based on creativity, which right now requires undoing everything I've been taught I *should* do. I love finding others I can relate to. It makes me feel like my way and my routine is not wrong, as long as it works for me. I do have a system that definitely reminds me of the process you have so eloquently outlined, it just doesn't mirror the typical 9-5 (for me).

    Thank you again for sharing. I feel seen, heard and inspired :)
    My Happimess /// 12/22/2009 3:42 pm
  • I always consider your emails and writings as quality and very inspirational. Thank you.
    Andrea /// 12/7/2009 11:12 am
  • Very nice tips, thank the internet for behance network. As for me, my creative process depends on a lot of things: my mood sometimes, the pressure, my surroundings. I try not to rush into a new project, chilling at first (talking), then do some research (explore), sharing ideas (push things), then start the creative process (Just do it!). All the time with music, always some different music, to get a different energy and so it will make that one project unique. It sounds confusing, but I always find it hard to stay on a ritual while working in teams.
    Simon Lopez /// 12/3/2009 8:00 pm
  • Hello,

    I've just forgot to mention something that works for me.

    Always when I do some presentation that contain my creative ideas inside and I get some type of very positive feedback, I'm used to record that moment in mind using as trigger during "routine", its all about motivation.

    I hope it helps someone either.
    Flavio /// 12/3/2009 7:27 pm
  • Hello Mark,

    I just loved your articles, please, continue doing this AWESOME job and GOD bless you!!!
    Flavio /// 12/3/2009 7:08 pm
  • I find that taking a break is particularly valuable. It feels like I am giving my brain a break, and I sometimes even feel guilty for taking a bath in the middle of the day (one of the perks of working from home), but often when I return to the computer, I have new insights.

    I think it is also valuable to know when you are at your most creative. An article I read recently in Psychology Today claims it is 9-11 am for most people. That seems about right for me as well.

    Thanks for the great post!
    Rachel Lynette /// 12/3/2009 6:33 pm