/// Tips

Reclaim Focus, One Day at a Time

tip
by Brittany Ancell
If your job requires skipping back and forth between several (and vastly different) roles – diverse clients, competing business units, or multiple projects – keeping up with disparate responsibilities can become a major issue. Reacting to each request while setting aside time to proactively research and execute new programs is an unrealistic proposition at best, and flat-out unattainable at worst. As Scott discusses in his "reactionary workflow" tip, more think-based tasks end up relegated to the bottom of to-do lists as immediate requests become more and more urgent.A lack of focus is at the root of this problem. Constant shifts mean that no task receives the proper attention. Instead, each is carried out in the most automatic (and quick!) way possible. In an effort to gain control over my own reactionary habits, I decided to experiment with segmenting my focus out by day.

Each responsibility was designated a day – Mondays for project management, Tuesdays for finances and HR, and so on – taking care to group like with like, if necessary. From there, I reassigned each of my upcoming tasks to the appropriate day and began working within the framework.
 
Although adapting to the idea of delaying tasks was initially jarring, this system became a great framework for outlining my days. Allowing myself to focus on only a few topics a day vastly increased my ability to innovate within those areas and created an important sense of control over workflow.
 
That said, I’d offer a few tips to anyone looking to adopt this system:
 
1) Inform those around you that you’ll be switching to this workflow, lest your co-workers (or boss/clients!) become completely befuddled by your inability to deliver on a project in your typical up-to-the-minute fashion.
 
2) Stop thinking of yourself as “on-call.”
Certain tasks (like email) will always require more immediate attention; however, you’ll be completely surprised by how many of the things you need to do are elastic and consequently, how much more quality your output is when focused.
 
3) Do something to get yourself in the day’s mindset.
Try reading an article on your day’s focus topic, or set up your email filters in such a way that you can review related messages only. Setting the scene is crucial.
 
4) Allow a bit of flexibility.
Emergencies will inevitably pop-up, so don’t be completely thrown when you need to shift focus. Simply re-center (see #3) when you’re ready to dive back into the day’s tasks, or shift your energy to the new project by reassigning days.

Implementing this kind of structure takes a bit of up-front work, but once you've mastered your system, you'll become more present for both the day-to-day emergencies and the larger projects you'd really like to tackle.
Tips sponsored by AcceptPay from American Express: Send, Track & Manage Invoices Online.

/// Comments Add a Comment

Captcha Stuck? Try Another...
  • Thanks. I needed this
    Daniel Sykes /// 3/5/2010 1:44 pm
  • I've found that one of the most helpful things in the world is designating a time each day for email. Or a time for turning it off. No matter what, there's gonna be at least ONE message in there that derails your best-laid plans. But, in truth, it can always wait at least a few hours, right? The immediacy of email as a medium has contributed to (or created) the feeling that our reaction to it has to be immediate. A client makes a request, and the tendency is to try and fulfill it right then.

    So, my ideal plan is to look at email in the morning, and leave it on just long enough to get responses to anything pressing. And then it's off again until after lunch. Check and await responses, then off for an hour or two. This isn't every day, but just days I need to actually do some design! Flipping back and forth between a design and email every few minutes is crippling to the creative process.

    Here's to New Year's resolutions!
    Shawn Hazen /// 12/24/2009 9:48 am
  • Great tips.

    I have found that only opening my email client every 30 minutes and having to manual select to download email helps to avoid distraction while not being such a delay that you receive telephone calls from concerned clients.

    The 30 minute rule also applies to anything I am working on. After 30 minutes I take a 5 minute break to help my brain rest. The break often results in clarifying and resolving any issues / decisions I was having in the previous 30 minutes. To get back in the zone I then re-scan the project brief.
    Harry Bailey /// 9/21/2009 4:30 am
  • Great theory but implementation is a challenge.
    richard /// 9/17/2009 12:35 pm
  • Great article
    Abi H /// 9/17/2009 5:26 am