/// Tips

Beware of Reactionary Workflow

tip
by Scott Belsky
In an era of mobile devices, instant connectivity, and automated mailing lists and notifications, it is all too easy for people to contact us. As a consequence, we live our lives just trying to keep our heads above water. Our ability to prioritize and control our focus is crippled by an unyielding flow of incoming communication: email, texts, tweets, facebook messages, phone calls, and so on (and on).Without realizing it, most of us have entered the new era of what I call “reactionary workflow.” Rather than being proactive with our energy, we are acting in response to what is incoming. Having relinquished control over our focus, it has become harder and harder to embark on our work with intention.
 
Amidst the research for my upcoming book on extremely productive creative people and teams, I have found that the “uber productive” actively develop methods for defying this new and dangerous trend. They impose discipline on themselves and set up blockades when necessary. And, most importantly, they have a “separation of church and state” philosophy for communications and actionable stuff.

Proactively blocking out time for creating – rather than just responding – is a key tactic of productive creatives.
 
I've interviewed a number of people who literally quit (or minimize) their email program at certain times during the day. For example, Piers Fawkes, founder and editor of PSFK, reserves a good chunk of his morning – from 7-10am every day – to do research and digest the day’s trends and news prior to going through his email. Proactively blocking out time for creating – rather than just responding – is a key tactic of productive creatives.

You should also consider keeping the “actionable” stuff in your life separate from your email and calendars. Whether through post-it notes, action management programs (like ActionMethod.com), or even using a separate color pen or notebook for items requiring activity, try to manage your action steps in a sacred space. Doing so will empower you to prioritize and focus on the stuff you want (and need) to do, rather than living a life reacting to whatever flows in.

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This post was written by Behance Founder & CEO Scott Belsky, whose new book, Making Ideas Happen, chronicles the methods of exceptionally productive creative people and teams. Learn more about MIH.

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  • Check out Covey's 7 Habits. The main thing I got out of it was the seperation of urgent an important tasks. Once you can seperate them, and focus on the imortant tasks, you'll begin to 'kick goals'.
    Jeff Vlahovich /// 1/15/2010 10:37 pm
  • really great reminder
    David Miller /// 11/30/2009 10:34 am
  • I first came across this article having just said to our VP that our web department has become more "reactionary" than anything else - which is the polar opposite "creativity." The result is very low morale within the department. Creatives can't survive very well or for very long in a reactionary environment. I appreciate the tips given in this article. Thank you!
    Christopher /// 9/25/2009 10:58 am
  • Excellent point Scott. It seems that every e-mail, IM, comment you get, takes bit by bit from your precious time. Interesting is the fact that the most efficient way in "defying this new and dangerous trend" is to simply IGNORE it and exclude yourself from it. Like any other trend, it will pass. And i also believe that true socializing skills are obtained not in front of the display, but instead, in the real world.
    Eugen /// 9/14/2009 1:00 pm
  • I spend entirely too much time responding to blog comments, email, Facebook comments, MySpace comments, tweets, DMs... The list goes on and on! I know that responding to these things is important, but if I'm not getting anything else done it's more harmful than helpful. I sometimes neglect all of these things for days at a time when I'm really busy, but other times I spend hours catching up on them!
    Elizabeth K. Barone /// 9/10/2009 11:49 am
  • good point but you mean "reactive" not "reactionary"

    http://en.wikipedia.org/wiki/Reactionary
    didact /// 9/1/2009 4:08 am
  • I couldn't agree more. I've often fallen into the trap of believing I'm productive because I am so busy responding to messages all day. A productive day should, in contrast, be defined by completing high-priority tasks. For several months now I've been working on taking control of my inbox and have posted some thoughts on the subject: http://www.agencybyte.com/2009/07/07/your-inbox-controls-you/.

    Thanks for the great article!
    Brett /// 8/31/2009 10:00 am
  • This makes perfect sense and I've been trying to structure my time to be more productive, and more importantly, focused. I even removed the laptop from my studio at times, so I 'll not be tempted to answer emails or the lure of the tweet from tweet deck.
    sherry truitt /// 8/31/2009 9:21 am
  • Powerful stuff - brilliant thinking. Thanks for sharing.
    Ada Wong /// 8/28/2009 2:30 pm
  • Great post. Creating is what we do, and should get first priority. For me, bliss is to reserve most of my day for working, with everything else getting slotted in (except for incoming mobile calls, which I view as possible emergencies).
    heathquinn /// 8/28/2009 1:32 pm