As an interaction designer, Josh Rubin is always looking for both creative inspiration and an understanding of the way people do things. In 2003 he decided to start a catalog of what he found and haphazardly named it Cool Hunting, a phrase synonymous with finding inspiration. Some people think this site is about trends, but it is more about curated observations.

In addition to editing Cool Hunting, Josh consults for select clients on strategy, content and design for digital products, services and publications. His clients have included Apple, Adobe, Vodafone, Nike, Google and MTV among many others.