Born in Seoul, Korea, and raised in São Paulo, Brazil, Ji Lee studied design at Parsons School of Design. He currently works as the Creative Director at Google Creative Lab in New York and teaches design at School of Visual Arts. In the past, Lee has worked as the branding director at Droga5 and art director at Saatchi & Saatchi.

Ji Lee is the founder of the widely publicized Bubble Project and the author of two books: "Talk Back: The Bubble Project" and "Univers Revolved: a 3-Dimensional Alphabet."

Lee has given numerous lectures including Harvard University, MIT and MoMA. Lee's work has appeared in ABC World News, The New York Times, Newsweek, The Guardian, Wired among others.