99%

We all have projects we've been meaning to complete - the start of a novel in a desk drawer, a new business idea we haven't done anything about. When inspiration strikes, ideas flow freely. But seeing those ideas through to completion is another thing entirely.

As Thomas Edison famously said, "Genius is 1% inspiration, and 99% perspiration." The goal of the 99% Conference is to shift the focus from idea generation to idea execution - providing road-tested insights on how to make your ideas happen. We don't want to give you more ideas, we want to empower you to make good on the ones you've got.

Behance empowers creative professionals to make ideas happen. With this goal in mind, we launched the 99% Conference in 2009 to share best practices that help creatives move beyond idea generation into idea execution. Our other products include the Behance Network, the world's leading platform for creative professionals; Action Method, an intuitive approach to task management; Served, featuring fresh work from top creatives; and the Creative's Outfitter, which sells a range of notebooks and productivity tools.