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Prototyping

[proh-tuh-tahyp-ing]
/// 1.The act of creating real-world models of an idea or vision /// 2. The process of iterative experimentation.

On Prototyping: The Simplest Solution Never Comes First

Serious people don’t do napkin drawings. The designers of Herman Miller's new Setu chair, Studio 7.5, on rigorous prototyping and long lunches.
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Philippe Malouin: The Urgent Designer

Computers be damned. Break-out industrial designer Philippe Malouin speaks on his love model-making and relentless, real-world experimentation.
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/// What Is The 99%

“Genius is 1% inspiration and 99% perspiration” — Thomas Edison

At 99%, Behance's think tank, we focus on what happens after inspiration—researching the forces that truly push ideas forward. Our profiles of proven idea makers, action-oriented tips, best-practices sessions, and annual conference are all designed to help you transform ideas from vision to reality.

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