99% is the research arm of Behance, a company dedicated to organizing the creative world to make ideas happen.

The creation of 99%, which was launched with our inaugural conference in 2009, sprung from the belief that, as creative professionals, we often focus too much on idea generation and not enough on execution.

To get to the crux of the forces behind idea execution, 99% regularly interviews prominent and emerging creative professionals known for their high level of productivity. Based on our interviews, we publish a regular series of articles, tips, and videos on our website, which offer insight into how especially productive teams and people make their ideas happen, time and time again.

The annual 99% conference, held in April, brings together 300+ creative thinkers and doers for two days to hear talks from creative luminaries and exchange best practices on making ideas happen. The 2009 conference included presentations from speakers such as Pentagram's Michael Beirut, Google's Ji Lee, bestselling author Seth Godin, and Threadless founders Jeff Kalmikoff and Jake Nickell, among others.

From the Behance headquarters in New York City, we conduct regular sessions throughout the year to share best practices for idea execution with creative professionals in an intimate setting. Each session focuses on a different topic related to making ideas happen.

We provide custom-tailored advisory services to creative organizations and teams seeking to boost productivity and efficiency around idea execution. Our past clients include industry leaders in technology, entertainment, and advertising, including Hewlett-Packard, Hill-Holliday, A&E, and Discovery Communications.