99%

It's not about ideas. It's about making ideas happen.
"Genius is 1% inspiration, and 99% perspiration." - Thomas Edison
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How To Jumpstart Your Creative Career in a Bad Economy

article
When times are tough, it's not enough to play the waiting game. A shortlist of resources to help you take action and get your career into gear.
Topics: Perseverance,
Money,
Career Development

Layering: Multitasking That Actually Works

tip
Multitasking isn't all bad. Find out what activities you can layer on top of each other to save time without cutting effectiveness.
Topics: Time Management,
Task Management
/// articles

Marjane Satrapi: On Artistic Freedom, Fame & Finishing No Matter What

Sometimes being an artist is your only choice. We talk to Persepolis filmmaker and author Marjane Satrapi about the rewards of choosing the path of most resistance.
Topics: Perseverance, Achievement, Film & TV
All articles →
/// tips

On Criticism, Cynicism & Sharpening Your Gut Instinct

Criticism is valuable. Cynicism is toxic. Can you trust your gut to tell the difference?
Topics: Leadership, Innovation
All tips →
/// videos

Yves Béhar : Why Designers Should Be In Love With The Process

"Start with questions, not answers," says visionary designer Yves Béhar in this in-depth 99% talk on his seven principles for "holistic making."
Topics: Leadership, Iteration, Innovation
All videos →

/// Featured Content

article

Op-Ed: Accepting Less to Have More

"Emails, chats, texts, games, pads, pods, and clouds have become a leash jerking us out of our quiet time." Designer James Victore on getting back on the right path.
Topics: Motivation, Disconnecting
article

Vision Without Obstruction: What We Learn From Steve Jobs

Self-doubt, short-term expectations, bureaucracy. How can we pursue bold ideas without letting these everyday obstacles get in the way?
Topics: Leadership, Innovation, Focus
tip

On Keeping It Simple

You can't have productivity without simplicity. Tips on reducing brain clutter so you can focus on the work that really matters.
Topics: Workspace Design, Disconnecting
article

Need-To-Know: Generation Flux, Start-Up of You, Technology Heartbreak

Who will thrive in the new economy? Why doesn't brainstorming really work? How come our devices make us feel so empty inside? Your monthly 99% need-to-know...
Topics: Risk-Taking, Innovation, Career Development
article

Pat Kiernan: On Curation Tactics, Getting Up Early & Calling It Done

How do you filter through the noise and craft your own story? NY1 morning anchor Pat Kiernan discusses his curation process & how he has so much energy at 5am.
Topics: Interviews, Energy / Fatigue, Career Development, Film & TV
article

The Rhythms of Work vs The Rhythms of Creative Labor

Are all types of work created equal? We think not. Rote work may have a predictable rhythm, but creative labor marches to its own drummer.
Topics: Time Management, Creative Blocks
video

Scott Belsky: Don't Let Your Genius Go Unnoticed

Contrary to popular belief, talent does not always get noticed. Behance's Scott Belsky breaks down the necessity of self-marketing.
Topics: Self-Marketing
tip

6 Steps To Creating A Knockout Online Portfolio

Ready to pump up your creative portfolio? Behance's Chief Designer shares insider tips on showcasing your best work and standing out from the crowd.
Topics: Self-Marketing, Career Development

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/// The Book

"An Army Knife for Ideas."

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Google Labs

/// Masthead

  • Editor-in-Chief: Jocelyn K. Glei
  • Publisher: Scott Belsky
  • Chief Designer: Matias Corea
  • Illustrator: Oscar Ramos Orozco
  • Contributing Editor: Sarah Rapp
  • Writers: Mark McGuinness, Elizabeth Grace Saunders, Scott McDowell, Ariston Anderson, Bernie Michalik, Carmel Hagen, John Caddell
Full Bios

“Genius is 1% inspiration and 99% perspiration” — Thomas Edison

At 99%, Behance's think tank, we focus on what happens after inspiration — researching the forces that truly push ideas to fruition. Our profiles of proven idea makers, action-oriented tips, best-practices sessions, and annual conference are all designed to help you transform ideas from vision to reality.

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