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It's not about ideas. It's about making ideas happen.
"Genius is 1% inspiration, and 99% perspiration." - Thomas Edison
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1 of 2

Breaking Out Of A Destructive Do-It-Yourself Mentality

tip
In certain scenarios, a DIY approach can be draining and/or destructive. How a better support structure can benefit your business and your well-being.
Topics: Well-being,
Time Management,
Task Management

Steve Cober: On Quitting Your Day Job & Building A Business With Heart

article
Have you ever dreamed about quitting your day job and opening your own little shop? Magic Pony founder Steve Cober talks about taking the plunge.
Topics: Interviews,
Collaboration,
Career Development,
Retail
/// articles

The Illustrated 99% Conference 2012: An Epic Episode in Words & Pictures!

Wendy MacNaughton captures the nuances of this year's 99% Conference - from hairstyles to hand gestures - in an awesome illustration series.



Topics: Risk-Taking, Perseverance, Innovation, Achievement
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/// tips

How To Encourage Learning By Making "Smart Mistakes"

Avoiding mistakes is impossible. But what if we accept that risk is inevitable and focus on making "smart mistakes" instead?
Topics: Failure
All tips →
/// videos

Joshua Foer: Step Outside Your Comfort Zone and Study Yourself Failing

OK-ness is the enemy of greatness. Journalist Joshua Foer illustrates why we must step outside of our comfort zones to achieve truly remarkable things.
Topics: Skill Development, Perseverance, Achievement
All videos →

/// Featured Content

tip

On Criticism, Cynicism & Sharpening Your Gut Instinct

Criticism is valuable. Cynicism is toxic. Can you trust your gut to tell the difference?
Topics: Leadership, Innovation
tip

The Difference Between "Money Work" and "Busy Work"

Are you doing everything you can to generate new income? The more effective you are with "money work," the more time you'll have for "creative work."
Topics: Money, Clients
article

Collected Wisdom: 25 Bits of Advice on Making Ideas Happen

What's the best making-ideas-happen advice you've ever received? Check the top 25 tips and quotes from our army of 99% Twitter followers.
 
Topics: Iteration, Failure, Creative Blocks
article

99% Conference 2012: Key Takeaways On Making Ideas Happen

Get insights on creative epiphanies, finding your superpower, and celebrating small wins from this year's incredible 99% Conference.
tip

25 Insights on Becoming a Better Writer

We round up 25 nuggets of writing wisdom from Kurt Vonnegut, Margaret Atwood, Joyce Carol Oates, Augusten Burroughs, Geoff Dyer, Steven Pressfield, and more.
Topics: Skill Development, Perseverance, Writing
tip

Should I Meditate?

It's time to wake up to your life. A look at the subtle yet dynamic benefits of meditation on creativity and productivity.
Topics: Well-being, Energy / Fatigue
article

Spencer Tunick: On Stealing Cameras, Controversy, and Kickstarter

"You can have an idea, but you have to find the materials to manifest it," says acclaimed nudes photographer Spencer Tunick.
Topics: Risk-Taking, Interviews, Collaboration, Photography
article

TinType Photos Capture the 99% Conference in Vintage Style

Forget instagram, it's all about tintypes. Michael Shindler documents the 2012 99% speakers with an incredible, old-school photography technique.
Topics: Perseverance, Innovation, Photography

/// 99% Won a Webby Award, Again!

The 16th Annual Webby Awards - Best Cultural Blog

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/// The Book

"An Army Knife for Ideas."

JI LEE Creative Director
Google Labs

/// Masthead

  • Editor-in-Chief: Jocelyn K. Glei
  • Publisher: Scott Belsky
  • Chief Designer: Matias Corea
  • Illustrator: Oscar Ramos Orozco
  • Writers: Sarah Rapp, Mark McGuinness, Elizabeth Grace Saunders, Scott McDowell, Ariston Anderson, Bernie Michalik, Carmel Hagen, John Caddell
Full Bios

“Genius is 1% inspiration and 99% perspiration” — Thomas Edison

At 99%, Behance's think tank, we focus on what happens after inspiration — researching the forces that truly push ideas to fruition. Our profiles of proven idea makers, action-oriented tips, best-practices sessions, and annual conference are all designed to help you transform ideas from vision to reality.

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